Sharing Steve :: New Stuff
Monday, September 27, 2004
PP goodies to come
Jay Leno? uh no
September 8, 2004
NEWS BRIEF, Pg. 8
MGM PLANS MOBILE ASSAULT FOR PINK PANTHER MOVIE
Film studio Metro Goldwyn Mayer has struck a digital licensing deal to promote next year's Pink Panther movie across Europe, Africa and the Middle East.
The agreement, brokered by Copyright Promotions, sees digital marketing agency Buongiorno Vitaminic take charge of the mobile marketing of Pink Panther content.
The campaign will see 100 images and video clips from the film, which stars Steve Martin, Jay Leno and Beyonce Knowles, used to create mobile applications such as wallpaper, logos, MMS and video promotion services.
The agency has already signed agreements with more than 35 telephone operators and media partners across Europe, giving it a potential reach of more than 200m consumers.
In 2001 Copyright Promotions struck a deal with KFC to launch a children's meal promotion based on the Pink Panther character. Meals in 500 KFC outlets came with one of four toys showing the character in different guises: an Elvis, a karate expert, a skateboarder and a treasure keeper.